So have you heard about The Butterfly? What about the Wallflower? Continuing our NYC’s Best Cocktails of 2014, we bring you two more amazing stops in your journey for boozy glory. Want the appeal of a versatile day to night venue? Then here’s your first stop:
Eben Freeman, Head of Bar Operations + Innovations for the Butterfly takes us through the colorful history of this establishment. “This rocking place maintains its Midwestern roots and has found a home in Manhattan. The club’s tagline has quite a fun story: The name comes from a supper club in Beloit, Wisconsin called the Butterfly Club, and when researching for this location on eBay the owners found a 1950s matchbook for sale with an imprinted logo reading, “Why Not?” This became the restaurant tagline, so we went to a company and had “Why Not?” stamped on all the club’s memorabilia and merchandise. They have exact replica copies of the matchbooks for viewing on their walls and for their uniform tie tacks, which all the men must wear.